Book a Speaker
Our leadership team has extensive experience in various boardrooms, working with and for some of the world's largest companies and organizations. We have successfully navigated major crises, built winning brands, and helped numerous entities avoid disruption. We are available to speak on these experiences and more at your next event or conference.
Alexandra Shockey, President
Topics Most Requested:
User Experience Foundations: How The Core, Insights, Models and Research Findings Benefit Your Brand
User-Centered Analysis and Conceptual Design
Omni-Channel UX Strategy & Innovation: An Ecosystem & Future Modeling Approach
How to Support Institutionalization of a Mature UX Practice
Speaker Bio:
Alexandra (“Alex”) Shockey founded Edit Media Consulting after a decade at FedEx, where she led Global Social Media and Media Relations. With nearly 20 years of marketing and communications experience, she has managed campaigns spanning business launches, product rollouts, and global initiatives. Her expertise in strategy, research, and media has driven national recognition, with coverage in outlets like The Wall Street Journal, The New York Times, and Bloomberg.
A University of Mississippi graduate with a master’s from the University of Memphis, Shockey is passionate about helping businesses stand out through compelling storytelling and data-driven marketing. She holds a Humans Factors International certification in user experience research and user analysis.
Live Speaking Event & Podcast Sample:
Bourbon and Business Podcast | Alex Shockey
Adam Horlock, COO
Topics Most Requested:
How do I know that my business has the right strategy?
My business is caught in a PR nightmare- what do I do now?
Break Through the Noise - What is Your Brand’s ‘Me-Only’ Differentiator?
How is our Brand Failing Your Customers and Your Growth?
Start Now: Disrupt Yourself Before Your Competitor Disrupts You
Speaker Bio:
Adam Horlock is a media relations and operational leadership expert with over 15 years of experience. He has held executive roles across industries, launched new offices, and collaborated with FOX, Gordon Ramsay Productions, and Food Network, making multiple national TV appearances.
A contributing writer for Entrepreneur Magazine since 2020, his work has been featured in USA Today, Yahoo! Finance, and TechTimes. In 2022, he founded Pinnacle Public Relations, and in 2023, co-launched the Bourbon and Business Podcast. He is also writing his first book, The Lies Brands Tell Themselves, and the Truths That Set Them Free©.
Live Speaking Event & Podcast Sample:
The Future of Work: Accelerate Conference by Innovate Mississippi
Bourbon and Business Podcast | Adam Horlock
Books:
The Lies Brands Tell Themselves, and the Truths That Set Them Free© (publishing Fall 2025)
Select Articles:
Entrepreneur Magazine | Disrupt a Business-As-Usual Industry in Six Steps
Entrepreneur Magazine | Waiting for a PR Crisis is Like Wearing a Bullseye On Your Back
